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• April 05, 2023
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How Optimized Salesforce Adoption Brings Cross-Cloud Benefits

Customer Relationship Management has become a crucial element for the growth of modern-day organizations. Salesforce cloud computing advantages are bringing positive changes in business dynamics worldwide.

Effectively communicating with prospects and existing customers can create a huge difference. By adopting the right tools and technologies, you can achieve new heights of success.

We can say that Salesforce rules the global CRM market with a market size of about US$ 32.59 Billion and an impressive global market share of about 24% by 2022. Salesforce is consistently growing as businesses of various sizes, natures, and capacities embrace the world-class solution to accelerate and synchronize sales, marketing, and service activities.

However, are you making the most of the Salesforce platform? Has your organization delivered consistent experiences by syncing sales, service, and marketing endeavors? This article takes you through the benefits of Salesforce cloud computing and provides an overview of leveraging the Salesforce cross-cloud products for maximum business outcomes.

Stay tuned to deep-dive into the best possibilities the Salesforce platform brings to your table and how you can optimize the usage of the Salesforce platform to obtain the most astonishing results for your growth.

Understanding Salesforce Cross-Cloud Architecture

As your organization upgrades to the world’s most sought-after CRM, the Salesforce platform - your workforce expects frictionless and simplistic access to customer information. The cross-cloud architecture enables proper synchronization and information-sharing among various Salesforce clouds and the CRM.

Customizing Salesforce Platform

Work with a recognized salesforce cloud computing consulting firm to get the solution customized to your business-specific needs. Fine-tuning the Salesforce cloud platform as per what your organization needs the most would be a good starting point to ensure optimum usage.

Why Integrate Salesforce Clouds?

So, the question popping into your mind may be, why do we need to integrate various clouds? Most importantly, integrations allow you to take actions on one cloud as per the changes on another cloud. The essence of the integration of clouds is to achieve optimum use of Salesforce cloud platforms for better operational efficiency.

Salesforce cloud computing companies help you integrate multiple clouds through integration reference implementations. Marketing cloud, service cloud, and Salesforce B2C Commerce can be integrated through connectors or API-based integrations.

Another crucial perspective while integrating Salesforce clouds is enhancing customer experience through proactive communication to help customers get what they need. Yet, the journey doesn’t end at purchase.

Salesforce helps you beyond that to retain your existing customers and make them feel associated with your brand. Thus, the technology and tools help your organization bring excellent professionalism and a ‘feel of delight’ to your customers.

Benefits of Salesforce Cloud Computing

After a brief overview of Salesforce cross-cloud architecture, it’s time to delve into the practical benefits the Salesforce platform offers. Cloud computing has been revolutionizing business operations. Moreover, the Salesforce cloud platform brings cutting-edge technology that enables organizations to perform at their best at every customer journey stage.

The following are some significant Salesforce cloud computing advantages:

Excellent Accessibility

You can access the Salesforce cloud through a web browser, mobile app, or desktop app. So, it is accessible to anyone from anywhere through the Internet. Salesforce cloud computing allows you to create custom processes, reports, objects, and fields. You can integrate these elements with other software solutions and applications. Thus Salesforce cloud computing ensures excellent accessibility to everything you need to serve your customers better.

Effective Time Management

Salesforce cloud computing makes recording, gathering, preserving, and sharing customer information convenient. So, your teams don’t need to spend more time searching for and interpreting customer data for further actions.

Salesforce cloud computing offers complete visibility of the customer journey. Thus, you can expect better collaboration and synchronization in your sales, service, and marketing teams.

At the same time, the proper flow of information from the C suite to the ground-level executives in your organization will keep everyone on the same page. That helps you close more deals in less time and achieve skyrocketing business growth more effectively and efficiently.

Outstanding Team Collaboration

The Salesforce cloud platform and the cross-cloud architecture serve as world-class tools for B2B and B2C contexts. Irrespective of the size and nature of your organization, you can achieve remarkable cross-team collaboration to attain your business objectives effectively and efficiently.

The features like ‘chatter’ allow communication between team members and the groups at the right time to share vital customer information. Most significant activities, like contact management, lead management, forecasting, and reporting, become smoother, faster, and more outcome-driven. Thus, your organization can leverage the benefits of Salesforce to maximize productivity and profitability.

Unified Customer Relationship

Salesforce cross-cloud allows you to build unified customer relationships. You can manage customer accounts, sales and service data, and other vital information distributed among various clouds. Thus, keeping track of customer identity and data management across clouds - like Sales Cloud, Marketing Cloud, and Commerce Cloud, can be simple.

As your teams will have the customer information and the details of their journey readily available, they can interact with the customers in the best possible, contextual way to cater to their needs.

Enhanced Customer Delight

The Salesforce cross-cloud architecture helps you have a 360° view of a customer journey. Your sales, service, and marketing teams can get instant updates about the customer and plan their consequent actions accordingly. Your prompt support will increase the level of customer delight for sure.

Comprehensive customer data, including their preferences, purchase history, and behavioral pattern, will provide actionable insights to your teams for effective customer segmentation, account planning, and drawing strategies to serve your customers better.

Using Salesforce to its Full Capacity

After discussing the practical benefits of Salesforce cloud computing, let’s discuss the possibilities and effective ways to utilize the Salesforce platform to its maximum capacity.

Gradually, businesses from various sectors have realized that they need to leverage the power of Salesforce for their entire business operation and not just for select departments. This is where Salesforce cross-cloud benefits come into play.

Salesforce solutions add business value while helping users attain key objectives and execute key performance indicators (KPIs). Artificial Intelligence (AI) is vital in automating and streamlining business processes through the Salesforce platform.

Assess Your Salesforce Utilization

Making the most of your Salesforce platform is a process and needs effective cross-team partnerships. In this context, some crucial steps will help your organization achieve the maximum utilization of your Salesforce platform:

- Assessing individual and team-specific usage through instances and frequency of use will assist you with setting up user adoption benchmarks.
- Monitoring the regularity of Salesforce usage through user adoption dashboards will help you assess how often your teams use Salesforce and whether they carry out their activities in a technically correct and reliable manner.
- Is the data updated with the desired accuracy and details to ensure the best possible data quality?
- Do your team members perform beyond basic data entry on the Salesforce platform to achieve your organizational goals? Does the contribution lead to improved team productivity?
- Are you considering crucial metrics, such as customer retention statistics, increased revenue, duration of a sales cycle, and problems resolved across the customer journey?
- Do you assess and rectify the symptoms of under-usage of the Salesforce platform? These symptoms include a lack of updates on leads, the neutrality of the top management, a lack of participation in chatter, and more.
- Have you defined a roadmap to make the most effective use of the Salesforce platform? Are the business objectives and the tech stack synchronized? Do they help team members proactively participate and adopt the Salesforce platform?
- Has the Salesforce platform usage practically accelerated customer acquisition through accelerated deal closures?

Considering these parameters and perspectives will help your organization maximize the usage of the Salesforce platform to get cross-cloud benefits and better overall business outcomes.

Maximize the Salesforce Platform Usage
After the critical factors to assess your Salesforce usage, let’s dive deeper into how you can optimize Salesforce adoption:

Early Team Engagement
Early engagement of your entire team is crucial, especially if your organization is new to Salesforce. The Salesforce cloud computing companies organize training for your team to upgrade its skills. Additionally, your organization can provide a communication channel to help team members resolve their queries regarding Salesforce utilization.

Regular Data Quality Monitoring
The Salesforce core team in your organization must train teams to enter accurate customer data with adequate details. Also, regular data quality assessment will help you keep the information intact and highly usable for various business operations.

Design a Reward System
Reward employees that strive to make the most of the Salesforce features. Examine how your team members utilize various features and functionaries and appreciate the ones who create a difference for the team and the organization. This initiative will encourage and boost the Salesforce platform usage to its capacity.

The Crucial Role of Salesforce Cloud Computing Consulting

After adopting the Salesforce platform, would that be a DIY drive to maximize its usage among your team? Perhaps, you badly require a helping hand, a guide to take you to the best levels of Salesforce usage. Here, Salesforce cloud computing consulting comes into play.

From understanding the business-specific needs, customizing Salesforce to suit them, and implementing the Salesforce platform per the predefined infrastructure, helping clients make the most effective use of the platform, Salesforce cloud computing consulting plays a vital; role in every stage of the journey.

Therefore, working with the best Salesforce implementation partner to guide you through the transformation journey is crucial.

Why Trust Us for Salesforce Implementation

Zivra Technologies has been the globally trusted Salesforce partner for many years. We leverage our technical expertise and extensive experience to ensure our clients enjoy the benefits of Salesforce. At the same time, we guide our clients to maximize the use of the Salesforce platforms to enjoy practical cross-cloud advantages.

Summarizing

The article covers various aspects of Salesforce adoption and effective utilization for optimum business outcomes. We hope the technicalities discussed here will inspire you to rethink and assess your Salesforce usage and join forces with us to maximize your Salesforce platform usage to its optimum capacity and achieve the best possible significant cross-cloud benefits.